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At Strategy Soda, we don’t just create - we engineer growth. With creative solutions backed by data, we craft impact-driven brand experiences designed for real engagement and lasting recall.

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Strategy Soda is a brand marketing and advertising agency that provides brand & digital marketing services along with web development, creative designing.

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What if the next sip of your favorite whisky came with a tale so gripping, it could rival a crime thriller? Indri, a celebrated Indian single malt, is not just about its exquisite taste or its “Trini – The Three Wood” expression matured in ex-bourbon, French red wine, and Pedro Ximénez sherry casks. Beneath its refined flavor lies a backstory as dark and layered as the whisky itself. <h3 class="ql-align-justify">From Scandal to Single Malt Success</h3><h3 class="ql-align-justify"> </h3>Indri is the brainchild of Piccadily Distilleries, located in the small town of Indri, Haryana. The brand debuted in 2021 and quickly gained acclaim for its craftsmanship, becoming a favorite at international whisky forums. However, there’s a name tied to this success that’s hard to ignore: Manu Sharma, a figure infamous in Indian criminal history.Manu Sharma, born Siddhartha Vashisht, became a household name in 1999 following the Jessica Lal murder case. Jessica, a model and bartender, was shot dead for refusing to serve Sharma a drink at a late-night party. The high-profile case gripped the nation, exposing the ugly underbelly of privilege and entitlement. Despite initial acquittals, Sharma was eventually convicted in 2006 and sentenced to life imprisonment. He served 16 years before being released on good behavior in 2020. <h3 class="ql-align-justify">Rebranding the Past</h3><h3 class="ql-align-justify"> </h3>Following his release, Manu Sharma chose to rebrand himself as Siddharth Sharma and ventured into the whisky business. Leveraging his family’s resources and the distillery’s legacy, he introduced Indri to the world. While the whisky’s quality speaks for itself, its origins raise uncomfortable questions. Can a brand truly separate itself from the controversial past of its creator? And in a world driven by privilege, does the stain of a dark history fade when wealth and connections are involved?So, the next time you pick up a bottle of Indri, consider the narrative behind the label. It’s a potent reminder that every product has a story, and some stories are as complex as the spirits they inspire. ﻿<img src="https://strategysoda.s3.ap-south-1.amazonaws.com/1741781700991endri-wiskey-2-copy.jpeg" alt="Uploaded">

The Shocking Backstory 

The Shocking Backstory Behind Indri Whisky

When most people think of McDonald’s, they picture burgers, fries, and Happy Meals. But behind the golden arches lies a surprising truth: McDonald’s is not just a fast-food giant but also one of the world’s largest real estate empires. McDonald’s transformation into a real estate powerhouse began in 1956 when Harry Sonneborn, Ray Kroc’s financial advisor, proposed a groundbreaking strategy. Sonneborn’s idea was simple but brilliant: instead of relying solely on profits from selling food, McDonald’s would own the land and buildings used by its franchisees. This approach gave McDonald’s a steady and reliable income stream while also providing leverage over its franchise operators. <h3 class="ql-align-justify">How It Works</h3><h3 class="ql-align-justify"> </h3>Under this model, McDonald’s buys or leases prime real estate locations and then leases them to its franchisees at a premium. This ensures the company not only earns from food sales but also benefits from rental income. Today, McDonald’s owns land at some of the most sought-after locations globally, from bustling city centers to prime suburban spots. <h3 class="ql-align-justify">A Real Estate Giant in Numbers</h3><h3 class="ql-align-justify"> </h3>As of recent reports, McDonald’s owns approximately 45% of the land and 70% of the buildings in its global locations. Its real estate holdings are valued at an estimated $30 billion, making it one of the largest commercial real estate owners in the world. In fact, some experts argue that McDonald’s is more of a real estate company with a fast-food business attached than the other way around. Owning real estate has several advantages for McDonald’s:<ul><li class="ql-align-justify">Control: By owning the land, McDonald’s can maintain strict standards for its locations and ensure brand consistency.</li><li class="ql-align-justify">Stability: Rental income provides a consistent revenue stream, even during economic downturns when food sales might fluctuate.</li><li class="ql-align-justify">Strategic Growth: Real estate ownership allows McDonald’s to choose locations strategically, ensuring high visibility and accessibility.</li></ul> <h3 class="ql-align-justify">Lessons from McDonald’s Real Estate Strategy</h3><h3 class="ql-align-justify"> </h3><ol><li class="ql-align-justify">Diversify Revenue Streams: McDonald’s didn’t just rely on food sales; it created a secondary income source through real estate.</li><li class="ql-align-justify">Think Long-Term: By owning land, McDonald’s secured its future, ensuring stability and growth for decades.</li><li class="ql-align-justify">Leverage Assets: The company used its real estate holdings to gain influence and control over its franchisees, ensuring brand consistency.</li></ol> Today, McDonald’s real estate strategy continues to be a cornerstone of its success. While its burgers and fries might draw customers in, it’s the land beneath those golden arches that solidifies its dominance. This lesser-known aspect of McDonald’s story is a testament to the power of thinking outside the box and finding innovative ways to secure long-term success. So, the next time you walk into a McDonald’s, remember this: you’re not just stepping into a fast-food restaurant—you’re standing on prime real estate that’s part of a billion-dollar empire. And that, in itself, is a remarkable story.

The Real Estate Side of McDonald's

When you think of Samsung, the first things that come to mind are probably cutting-edge smartphones, sleek TVs, or high-tech appliances. But did you know that this tech giant began as a humble grocery store in 1938? <h3 class="ql-align-justify">The Birth of Samsung: Three Stars</h3><h3 class="ql-align-justify"> </h3>Samsung, which translates to "three stars" in Korean, was founded by Lee Byung-chull in the small town of Daegu, South Korea. The company’s original focus was on trading groceries, with noodles as its signature product. Lee’s vision was modest but ambitious: to create a business that symbolises greatness, much like the three stars in its name. <h3 class="ql-align-justify">From Noodles to Industries</h3><h3 class="ql-align-justify"> </h3>The outbreak of the Korean War in 1950 forced Lee to flee the city, but his entrepreneurial spirit was undeterred. Post-war, he ventured into new territories by establishing a sugar refinery and a woolen mill. These businesses laid the groundwork for Samsung’s expansion into manufacturing, insurance, broadcasting, and other industries. By the 1960s, Samsung had grown into a multifaceted conglomerate. <h3 class="ql-align-justify">The Birth of the Electronics Division</h3><h3 class="ql-align-justify"> </h3>Samsung’s foray into electronics began in 1969. While the company quickly gained traction, founder Lee Byung-chull had a clear vision: Samsung must be synonymous with quality and excellence. This commitment was passed down to his son, Lee Kun-hee, who would later revolutionize the company’s approach to quality control. <h3 class="ql-align-justify">A Bonfire of Innovation</h3><h3 class="ql-align-justify"> </h3>In the 1990s, Samsung was struggling to make its mark in the global electronics market. Disappointed by the quality of Samsung’s early cell phones, Lee Kun-hee made a bold decision. He ordered employees to destroy $50 million worth of substandard inventory in a public bonfire. This dramatic gesture sent a clear message: Samsung would no longer tolerate mediocrity. The company would prioritize quality above all else. <h3 class="ql-align-justify">A Global Powerhouse</h3><h3 class="ql-align-justify"> </h3>Lee Kun-hee’s insistence on quality transformed Samsung into a global leader in electronics. By the fourth quarter of 2015, Samsung shipped 81.3 million smartphones—outpacing even Apple, which shipped 74.8 million during the same period. Today, Samsung is a household name, known for its innovation, reliability, and forward-thinking approach. <h3 class="ql-align-justify">Lessons from Samsung’s Journey</h3><h3 class="ql-align-justify"> </h3><ol><li class="ql-align-justify">Adaptability is Key: From noodles to electronics, Samsung’s willingness to evolve has been central to its success.</li><li class="ql-align-justify">Quality Over Quantity: Lee Kun-hee’s bonfire is a powerful reminder of the importance of quality in building a brand’s reputation.</li><li class="ql-align-justify">Visionary Leadership: Both Lee Byung-chull and Lee Kun-hee demonstrated the foresight and determination needed to turn challenges into opportunities.</li></ol> <h3 class="ql-align-justify">The Legacy of Samsung</h3><h3 class="ql-align-justify"> </h3>Samsung’s journey from a grocery store to a tech titan is a testament to the power of ambition, resilience, and an unwavering commitment to excellence. What started with noodles in 1938 has grown into a global empire that shapes the way we live, work, and connect.So, the next time you pick up a Samsung device, remember its humble beginnings and the visionary leadership that transformed it into the giant it is today. It’s not just a brand; it’s a legacy of innovation and excellence.

Samsung’s Humble Beginnings as a Grocery Store

Raghunandan Singh

Akkshay Nagde

Ram Bhutani

Neha

Ayush Patel

Viraj

Jas Ramji

Modi Illva is a joint venture between the Umesh Modi Group and Italy’s Illva Saronno, bringing world-class liqueur expertise to India. Their premium IMFL portfolio includes brands like Artic Vodka, Rockford Reserve, Rockford Classic, Hawkston Noble Reserve, and Lift Up Vodka—redefining quality standards in the Indian liquor market.At Strategy Soda, we developed a sleek, user-friendly website that reflects Modi Illva’s premium identity. We also created compelling infographics to showcase the brand story and product strengths, building a digital presence that appeals to both seasoned enthusiasts and modern consumers.

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Modi Illva

Apex Accountancy, a family-led firm offering tax and financial services, blends legacy with modern aspirations under Rohit Maini's leadership.We revamped their website with a sleek, professional design, SEO-rich content, and integrated WhatsApp for better client access. From branding assets to social media setup and strategy, we elevated Apex’s digital presence across all touchpoints.

Apex Accountancy

BCI has been a pioneer in India’s supply chain and manufacturing sector since the 1990s. Once known for barcoding solutions, the company now leads with Iot, RFID, automation, and advanced software, delivering cutting-edge systems that boost industrial efficiency and innovation.At Strategy Soda, we revamped BCI’s website using Next.js to ensure high performance and a smooth user experience. We also built a dynamic backend for easy content management and designed impactful social media creatives to highlight BCI’s tech-forward offerings, solidifying their digital presence in the B2B space.

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Sneakko is a footwear brand blending comfort with style, while educating consumers on foot health and the importance of the right footwear.We designed a distinctive logo that reflects Sneakko’s mission and ensures strong brand recall. To build a cohesive identity, we developed 3d mock-ups and visual assets that highlight their focus on comfort, awareness, and modern design, laying the foundation for a compelling brand presence.

Sneakko

Twin Salary is a fintech platform that promotes financial wellness by offering early salary advances to employees. Their mission is to provide easy, on-demand access to funds, helping individuals manage their finances with confidence and control.At Strategy Soda, we designed a modern, user-friendly interface for Twin Salary’s web app. With a focus on seamless navigation and intuitive functionality, we elevated the platform’s usability—turning it into a powerful tool for everyday financial empowerment.

Twin Salary

Ezinnovation is a US-based tech company specializing in building and scaling software products for startups and high-growth businesses. Their services span development, UI/UX, project management, and cloud architecture, delivered through both staffing and project-based models.At Strategy Soda, we built Ezinnovation’s website from scratch, focusing on clean, intuitive UI/UX. By integrating WordPress and Elementor with AWS, we ensured a fast, scalable, and secure digital experience that reflects the brand’s technical expertise and credibility.

Ezinnovation

India Glycols Limited (IGL), a global leader in sustainable industrial solutions, extends its commitment to quality and innovation through its premium spirits range.We crafted a modern, user-centric website for IGL's spirits division, focusing on quality, sustainability, and seamless user experience to elevate its digital presence. The site features easy navigation, clear product categorization, and a visually engaging interface that showcases IGL’s premium range of spirits.

India Gycols Limited

Miezu, India’s leading manufacturer of Alkaline Water Ionizers, is dedicated to enhancing wellness through scientifically advanced hydration solutions.&nbsp;Miezu has also partnered with CSIR-IICT (GOI) to drive innovation in alkaline water technologyWe designed and developed a user-centric eCommerce website for Miezu, optimized for seamless navigation, secure transactions, and an enhanced shopping experience.&nbsp;We executed an educational social media strategy and produced compelling brand videos, showcasing Miezu’s tech-driven mission and health-forward vision.

Miezu

Haier India, a subsidiary of the Haier Group, is one of the fastest-growing consumer durables brands, celebrated for its tech-driven innovations that simplify everyday life.We partnered with Haier India to strengthen their e-commerce presence on platforms like Amazon and Flipkart. By optimising listings and crafting high-impact visuals—banners, infographics, 2D videos, and 3D mockups—we enhanced product visibility across key categories like Washing Machines and Refrigerators, driving higher engagement and conversion rates.

Haier India

Rockford Whisky, a premium Indian whisky born from oak-aged Scottish malt and charcoal-filtered Indian grain spirits, is the result of a joint venture between the Umesh Modi Group and Italy’s Illva Saronno, under Modi Illva India Pvt. Ltd.We conducted in-depth research into consumer behaviour across age groups and platforms to understand whisky engagement trends. Leveraging these insights, we curated platform-specific content that reflected Rockford’s suave, masculine, and contemporary identity. From strategic storytelling to visually compelling posts, we enhanced brand resonance while exploring new-age channels to expand reach and foster a loyal digital community.

Rockford Whisky

L74 Craft Ciders is a premium cider brand from Nashik, founded by cousins Kalp and Ayush. Made with hand-picked Himalayan apples and crafted through a meticulous brewing process, L74 offers a 100% natural, vegan-friendly, and sugar-free alternative to traditional alcoholic beverages. With its tagline “Brewed for All,” the brand celebrates inclusivity and refreshing simplicity.At Strategy Soda, we led consumer research to shape strategic positioning that set L74 apart in India’s emerging cider scene. From bold storytelling to eye-catching, pop-inspired visuals, we built a playful and approachable brand identity, ensuring L74 connects with a wide audience while staying true to its authentic spirit.

Arava, a Sri Lanka-based cosmetic brand, is expanding into the UK market with its organic range of shampoos, hair masks, and eco-conscious merchandise. Rooted in purity and sustainability, Arava blends natural ingredients with refined elegance.At Strategy Soda, we created minimalist yet striking packaging that reflects Arava’s organic ethos. Designed to stand out in retail and digital spaces alike, the visuals capture the brand’s balance of simplicity and sophistication.

Arava

The Ayurveda Experience is a globally recognized beauty and wellness brand rooted in the ancient science of Ayurveda, with a strong customer base across the USA, Canada, and Australia.We partnered with the brand to create bold, visually rich social media content that reflected its Ayurvedic roots. By embracing a maximalist design approach and strategic storytelling, we elevated digital engagement, boosted brand visibility, and drove conversions across key global markets.

The Ayurveda Experience

Third Eye Security, a UK-based brand established in 2011, offers trusted security services and maintenance across London, guided by its motto: Customer’s Safety First.We kickstarted their Instagram presence with informative, research-backed content to build awareness and trust. To elevate their digital identity further, we redesigned their website with SEO-optimized content, intuitive UX, and clean visuals—strengthening credibility and ensuring a seamless experience for prospective clients.

Third Eye Security

Millennial Munch, a sub-brand of TBT, serves up premium cookies made for indulgent snacking with simple, honest ingredients and bold flavors.We crafted a vibrant, youthful identity with a playful logo, artistic packaging, and energetic design elements that resonate with modern consumers. To support this fresh brand experience, we also built a seamless e-commerce website, making it easier than ever for cookie lovers to discover and indulge.

Millennial Munch

Strive Consultants, an award-winning diversity organization, works to improve representation in City Law by supporting talent from underrepresented backgrounds.We created promotional content for sponsors like Travers Smith and produced a 3D course video for their Shift LegalTech Bootcamp. Our team also optimised their Instagram and LinkedIn with consistent, mission-driven content, boosting engagement and strengthening their digital presence.

Strive Consultants

Novavii is a clean, chemical-free makeup brand crafted for diverse Indian skin types, offering organic beauty without compromising skin health.We created a strategic 3D brand reveal video that visually showcased Novavii’s product range and core values. By blending vibrant brand colors with thoughtful animation, we amplified their commitment to safe, radiant beauty and strengthened their digital presence.

Novavii

Groomd, a men’s grooming brand rooted in natural, cruelty-free care, partnered with us to amplify their visual and e-commerce presence.We designed impactful infographics and banners to reflect the brand's values and managed their Amazon storefront, optimising listings and implementing features that boosted rankings and conversions within weeks.

Groomd

Anasah Jewelry redefines luxury by making fine jewelry an everyday essential.We designed a sophisticated website reflecting the brand’s elegant identity, produced lifestyle photoshoots to highlight everyday luxury, and launched a strategic social media campaign that boosted engagement and generated quality leads.

Anasah Jewelry

SuperGuard offers a range of toxin-free, plant-based home cleaning products designed to create a safer, healthier environment for people and pets.We developed a focused social media strategy rooted in competitive research and content innovation, highlighting SuperGuard’s eco-conscious formulas and allergen-free promise. From engaging posts to impactful videos, our content amplified the brand’s message across platforms, boosting visibility while reinforcing its commitment to safe, sustainable living.

SuperGuard

Vivaan Villas, located in the serene hills of Mashobra, Shimla, offers a luxurious yet intimate escape with stunning valley views—ideal for couples and small families seeking a year-round retreat in nature.At Strategy Soda, we designed a logo that captures the villa’s tranquil elegance and mountain charm. We also built a clean, intuitive website that blends luxury with ease, enabling seamless exploration and bookings for guests seeking a refined getaway experience.

Vivaan Villas

Super Bond Adhesives is a leading Indian manufacturer offering hot-melt, water-based, and rubber/contact adhesives. With a footprint across Asia, Africa, and the Middle East, they deliver advanced bonding solutions for a wide range of industries.At Strategy Soda, we developed a powerful video narrative to highlight Super Bond’s global expertise. From on-site production to post-production editing, we handled the process end-to-end, delivering a high-impact visual that reinforces their leadership and innovation in the adhesive space.

Super Bond Adhesives

That Backyard Tree Foods (TBT) brings back the joy of childhood summers with nostalgic, indulgent flavors inspired by time spent at grandma’s home.We helped shape TBT’s warm, memory-rich brand personality through a thoughtfully designed logo and nostalgic-toned messaging. From 3D packaging mock-ups to visual storytelling, every element was crafted to evoke comfort, joy, and pure indulgence, capturing the essence of TBT across all brand touchpoints.

That Backyard Tree Foods

Ultra Italia, a premium Italian wood coating brand, is crafted by Verinlegno in Italy and imported by Jubilant Agri and Consumer Products. Known for its superior craftsmanship and timeless elegance, Ultra Italia embodies the excellence of Italian wood finishes, transforming interiors with unmatched refinement.Through thoughtful storytelling and visually stunning content, we helped Ultra Italia captivate audiences and establish itself as the go-to choice for premium Italian wood finishes.

Ultra Italia

We supported Air Arabia in extending the impact of their ‘Where’s Next?’ campaign with a dynamic social media strategy. By crafting engaging creatives and narratives like #YourTimeIsNow and #BusinessUninterrupted, we boosted their presence across both business and leisure travel segments.Our work went beyond digital, with offline ideas such as graphic itineraries, exclusive club concepts, destination pop-ups, and travel merchandise—creating a cohesive and inspiring brand experience across all touchpoints.

Air Arabia

Jivanjor, a premium adhesive brand and the 2nd largest in India, specialises in water-based adhesives for home décor and woodworking. A part of the Jubilant Bhartia Group, Jivanjor has a strong presence across multiple industry verticals.At Strategy Soda, we partnered with Jivanjor to develop a strong social media presence. Using data-driven insights and creative storytelling, we crafted a content strategy that reinforced their brand messaging, highlighted the reliability and versatility of their adhesives, and boosted digital engagement. This approach strengthened Jivanjor’s market positioning and ensured consistent brand communication.

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Jivanjor

We built Soulbites from scratch, starting with a strong strategic foundation that positioned the brand around wellness, tradition, and empowerment. We developed a distinctive brand identity and logo inspired by the warmth of a grandmother’s care and the authenticity of handpicked dry fruits. The packaging reflects this ethos—blending a handcrafted feel with shelf appeal—while the e-commerce website was designed to offer a smooth, trustworthy, and emotionally resonant shopping experience. Every touchpoint was carefully crafted to communicate the brand’s core promise: soulful nourishment rooted in purpose.

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