Rockford Whisky, a premium Indian whisky born from oak-aged Scottish malt and charcoal-filtered Indian grain spirits, is the result of a joint venture between the Umesh Modi Group and Italy’s Illva Saronno, under Modi Illva India Pvt. Ltd.We conducted in-depth research into consumer behaviour across age groups and platforms to understand whisky engagement trends. Leveraging these insights, we curated platform-specific content that reflected Rockford’s suave, masculine, and contemporary identity. From strategic storytelling to visually compelling posts, we enhanced brand resonance while exploring new-age channels to expand reach and foster a loyal digital community.

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Bold campaign strategy for Rockford Whisky

Rockford Whisky – Brand Strategy

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Rockford Whisky

Rockford Whisky

Social Media Marketing

Alcobev

Strategy Soda

Rockford Whisky

Social Media Marketing

Alcobev

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Strategy Soda