Smöoy is a globally expanding frozen yogurt brand with a legacy of over 95 years in ice cream expertise. Pioneering the fusion of indulgence and wellness, Smöoy offers frozen yogurt that’s low in fat, high in fiber, and rich in protein, redefining the dessert experience for a health-conscious generationOur team partnered with Smöoy to create a bold entry into the Indian market. Through a well-defined brand strategy, we positioned Smöoy as more than just frozen yogurt - it's a smart indulgence. We developed a narrative that highlighted its nutritional benefits and customizable experience, while distinctly separating it from traditional ice creams and curd-based yogurts. The result? A buzz-worthy brand launch backed by a compelling identity that appeals to the modern, health-forward consumer.

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Learn about Strategy Soda's Brand strategy implementation for Smooy

Smooy

Social Media Marketing

Food and Beverage

Strategy Soda

Smooy

Social Media Marketing

Food and Beverage

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