L74 Craft Ciders is a premium cider brand from Nashik, founded by cousins Kalp and Ayush. Made with hand-picked Himalayan apples and crafted through a meticulous brewing process, L74 offers a 100% natural, vegan-friendly, and sugar-free alternative to traditional alcoholic beverages. With its tagline “Brewed for All,” the brand celebrates inclusivity and refreshing simplicity.At Strategy Soda, we led consumer research to shape strategic positioning that set L74 apart in India’s emerging cider scene. From bold storytelling to eye-catching, pop-inspired visuals, we built a playful and approachable brand identity, ensuring L74 connects with a wide audience while staying true to its authentic spirit.

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Discover the innovative solutions of Project L74 by Strategy Soda.

L74

Social Media Marketing

Alcobev

Strategy Soda

L74

Social Media Marketing

Alcobev

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