Soda Brands Go Global: Crafting a Modern Identity

Overview

How we helped a local craft soda brewery scale their brand identity globally while keeping their unique local heritage.

The Challenge

The client faced difficulties standing out in a hyper-competitive global carbonated beverage market dominated by major conglomerates. Their existing packaging and visual identity looked dated and did not translate well across international retail channels.

Our Solution

We redesigned their brand guidelines from scratch, introducing a sleek, minimalist typography, vibrant modern color schemes, and a unified brand story. We developed custom packaging for glass bottles, aluminum cans, and secondary boxes, alongside a responsive global website.

The Results

• 45% increase in international distributor inquiries within 3 months.
• Redesigned visual identity launched successfully across 14 European markets.
• Brand recognition scores improved by 80% among the target young adult demographic.