Introducing L74 Craft Ciders, a premium cider brand from Nashik founded by cousins Kalp, a finance professional, and Ayush, an economist. Combining their expertise and passion for great drinks, they developed L74 Craft Ciders using hand-picked Himalayan apples and a meticulous process of experimentation. With the tagline “Brewed for All,” L74 offers a unique, inclusive drinking experience. Each cider is crafted with 100% natural fruit, is vegan-friendly, and contains no added sugar, delivering a pure and refreshing alternative to traditional alcoholic beverages.
L74 Craft Ciders embodies a laid-back, inclusive brand personality that puts the consumer at the heart of everything. Driven by a passion to revolutionize the cider experience and brighten your day, L74 focuses on creating a welcoming experience for all. The brand embraces diversity and crafts each sip with care, delivering a refreshing and natural taste that appeals to a range of palates.
We conducted extensive research to understand how different consumer segments engage with craft ciders, aligning with L74 Craft Ciders’ goal of increasing brand awareness beyond Maharashtra. Our analysis included user behavior, platform engagement, and content preferences. Leveraging these insights, we crafted tailored strategies to help L74 effectively connect with their target audience and enhance their presence in new markets.
Marketing Consultancy
Our brand and marketing consultancy service for L74 Craft Ciders focused on developing fresh concepts that shaped the brand narrative and forged a strong connection with the target audience. We crafted strategies that not only highlighted the unique attributes of L74 but also ensured that the brand’s inclusive and laid back personality resonated with consumers.
Social Media Graphics
We crafted eye-catching social media graphics to convey L74’s brand message across platforms such as Instagram and Facebook. By using bright, pop colors, we ensured that the brand’s vibrant personality and commitment to natural, inclusive enjoyment were communicated effectively to a broad audience.
