Will you be tempted to eat something that isn’t presented well?
No, Right!
No matter, how tasty the food is, if it’s not presented properly, it won’t lure someone into eating it. Similarly, good packaging is vital when it comes to selling a product in the market.
An attractive packaging affects the consumer’s perception and makes them believe that the product is worth a try.
A survey suggests that 72% of consumers say that the packaging of a product influences their purchasing decisions. Undoubtedly, this proves that products with good packaging witness a boost in sales. If you’re not putting enough effort into your product’s packaging, you are missing out on potential sales.
What is the Importance of Stunning Packaging?
Packaging plays numerous roles in shaping up a product’s and the brand’s image.
One of the most important roles that packaging plays in protecting the product during the rigorous process of transportation. If the product received by the customer is broken, it will also break the image of the brand. On top of this, the packaging should also be easy to open as this makes for a better customer experience.
Another important role that packaging plays in helping the consumers in identifying the product. The package should clearly indicate what experience consumers are in for.
Packaging also includes brand elements like logos, colors, fonts that help customers in identifying the brand. Packaging plays an important role in creating brand awareness which in turn offers opportunities to boost sales.
Here is how stunning packaging can boost your products’ sales.
How can Stunning Packaging Increase Sales?
When consumers see a plethora of products on the store shelf or online, the packaging is one of the major factors that influence the customer’s decision-making process. When choosing a product, consumers buy a product that catches the attention of their eyes. The majority of shoppers have tried a product just because its packaging caught their attention.
Your packaging is the first impression that someone gets of your product. Therefore, it is crucial to ensure that your packaging is of high quality, attractive and informative. Consumers know about your product from the information mentioned on the packaging, thus, ensure to put crucial information on the package rightly.
Not just real-time, but packaging can also grab attention online. Customers choose to share pictures of unique packaging on social media that draws attention to the brand. It serves as a recommendation to more people which boosts your sales.
How to Choose the Right Product Packaging?
Here is how you can choose the right product packaging.
Target Audience
One of the key factors that you need to keep in mind while choosing the right packaging for your product is your target audience. You need to understand your audience a little better by researching about them through surveys. Researching about your target audience will let you know about their preferences in terms of product packaging.
For instance, your target audience might love the packaging that uses soft colors. So, you might have to incorporate them in your packaging for your product to be attractive to your target audience.
Brand
Your packaging should reflect your brand’s personality. It will help customers identify your products and help you create a long-lasting impression on your audience. If your brand identity is something modern, packaging that reflects modernity will be a great choice.
Product
This goes without saying that your packaging should be made keeping in mind your product. Your packaging should help shoppers identify what kind of product they are selling. For example, laminated tubes are often used for products like toothpaste.
External Factors
You also have to consider external factors while packaging a product. You also should know about what external factors
might affect your product and then decide the packaging. For example, some food products need packaging that keeps moisture and oxygen out. To ensure that the moisture and oxygen don’t affect the product, foil is used as an important aspect of the packaging for such products.
Budget
While finalizing a packaging, you will have to keep in mind the cost that goes into it. You will have to shortlist the designers, production, and distribution services that fit your budget. It’s important for you to know about the cost you have set aside for packaging. Because you can’t afford to go overboard with your expenses for great packaging.
Conclusion
Packaging is one of the most important aspects when it comes to launching a product in the market. Packaging creates a perception in the consumer’s mind about your brand which can make or break a sale. Therefore, the packaging is considered to be one of the most important factors that influence sales. Without good packaging, your product may lose a chance at standing out in the market.
