Managing an online business necessitates the knowledge of multiple tasks. These include inventory, marketing, shipments and customer service.
However, business owners can make use of Amazon can help you start your venture with e existing systems created by other platforms to simplify their job. You can easily grow your business on Amazon as it is one of the best platforms for small and midsize businesses.
fewer resources and grow your business quickly.
So, without further ado, let’s see how you can grow your business on Amazon.
Table of Contents
- Why Use Amazon to Grow Your Business?
- Fulfillment by Amazon
- A Few Tips
- Don’t Skip Your Own Marketing
- Create Accurate Listing Titles and Product Descriptions
- Sell Your Product in the Listing
- Add High-Quality Photos
- Encourage Good Reviews
- Choose the Right Categories
Why Use Amazon to Grow Your Business?
Amazon is home to millions of third-party sellers, accounting for more than 50% of the products sold on the website.
Amazon has an established customer base, millions of people across the globe use Amazon every day to buy products. Such traffic volume is not possible with your own website, especially in the start-up phase. Thus, Amazon inventory management reach can help you earn profit even in your early stages.
Also, Amazon is a widely recognized brand today and people are more likely to trust businesses they recognize. Thus, you can cash in on Amazon’s popularity and credibility by selling on Amazon.
Setting up an efficient e-commerce platform requires a certain level of technical skill. But you can skip through this part by selling on Amazon. Not only does Amazon provide a technically sound platform but also maintenance and technical support.
It is important to note that not every product is going to be a bestseller. Also, working with Amazon is not necessarily the right model for every business. Therefore, it is advisable to first research Amazon trends, best-selling categories, and popular products. This will help you decide if it’s the right way to reach your customers.
Fulfillment by Amazon
You can use the Amazon website to sell your products and process orders and ship them to the buyers yourself. However, you can also let Amazon handle the payments and shipping, which is known as FBA.
FBA refers to Fulfillment by Amazon. The term indicates that Amazon fulfills the responsibility of processing and shipping an order, in place of the merchant.
Using FBA is a fairly simple and systematic process:
- You send your products to Amazon.
- Every time an order is received, Amazon will ensure that your customers receive the shipment.
- Amazon, in return, keeps a portion of each sale as a fee.
- The net income generated from the sales is deposited in your bank account regularly.
- Amazon also takes care of any returns or exchanges.
Using FBA helps your business in a number of ways:
- You save both time and money.
- You can operate from a smaller space.
- You get to keep a greater portion of your profits.
- Customers have a clear idea of what to expect for shipping and processing.
Since Amazon has both efficient systems and the required manpower, they can handle orders and returns more efficiently. They are even able to achieve a lower cost-per-order due to their scale. Therefore, the FBA fee per sale is generally lower than the cost of storing and shipping products yourself.
A Few Tips
Thousands of people visit Amazon every minute, thus you would have considerable traffic on your listings. However, hundreds and thousands of listings show up for every Amazon search.
So, to kickstart your business, you need to ensure that your listings are easy to find. Moreover, they need to stand out from the competition when customers do see them.
Don’t Skip Your Own Marketing
Although Amazon brings you traffic, you need to continue your online marketing. This is essential to drive customers to your products.
So, grow your blog, landing pages, or website with SEO, so that they appear higher in search results. You can also generate organic traffic using social media or use paid advertising.
You can also use Email marketing to send the interested customers directly to your Amazon listings.
Create Accurate Listing Titles and Product Descriptions
Make sure the title of your listing clearly states what you are selling, along with other necessary details. Consider what a customer might search for on Google or Amazon while looking for products like yours.
For example, “iPhone case” is likely to be an ineffective title. On the other hand, “Protective iPhone case fits iPhone 5, shock resistant, multiple colors” will give customers plenty of information and even show up for more search results.
Sell Your Product in the Listing
Write your listing and product description bearing the customer in mind to stand out from your competition.
Utilize the knowledge of marketing, consumer psychology, and copywriting to convey the benefits of your product. You can also consider adding extra sections, like an FAQ. This way you can ensure that all the features and benefits are clear.
Add High-Quality Photos
You need to show people exactly what is on offer. A customer always wants to know what he/she is buying.
Avoid pulling photos of similar products from an online image search. This generates skepticism in a customer. It is thus better to invest in professional photos of your products. You can also take the photos yourself but you will need a quality camera, good lighting, and a lightbox.
Apart from photos, you can consider adding videos too. These might show your products being assembled or used or point out any special features.
Encourage Good Reviews
Every buyer loves to read reviews. It allows them to compare and decide which product they can trust.
You can try and encourage customers to write reviews. Either include a note in the package or send a reminder via your email marketing list asking them for a review.
However, you should never post or solicit fake reviews. This eventually leads to the loss of trust of your customers. Plus, it is also against Amazon’s terms of service. Your products or even your business can be removed from the site for violation.
Choose the Right Categories
Listing your products under the right category increases their visibility when people are searching or browsing for related products.
It is quite obvious you won’t want to be listed under industrial cleaning supplies if you are selling natural soap.
So, cross-check all the categories and subcategories for every product. This way you can ensure that you are found by the right customers.
So, using Amazon can help you significantly grow your business on amazon. It has streamlined processes, an established consumer base and ease of access.
You need to take care of your listing information and product photos so that people find your products. Also, you need to continue marketing your products online.
If you follow these steps carefully while working with Amazon, you will surely be able to grow your business.