Digital Merchandising: Drive More Sales to Your Business

Consumers nowadays want an enhanced online shopping experience, every time they look up something.

The trend of online shopping is convenient for modern-day consumers, but things are not the same for people behind the brands.

The digital merchandising struggle is real, especially when we compare it with visual merchandising in offline stores. It takes a lot of effort and online merchandising strategies to convert website visitors into buyers since they can’t experience the product in real time.

Additionally, online space offers too many distractions, which can divert the mind of a potential customer.

It takes innovative online business ideas and creative strategies to stand out in online marketing.

In this post, we help you with innovative digital merchandising ideas to assist you in building your online brand.

Table of Content

  1. What is Digital Merchandising?
  2. Why is Digital Merchandising Important in Online Marketing?
  3. 5 Fail-Proof Digital Merchandising Strategies to Boost Engagement and Sales
    • Personalize Your Approach
    • Use of Data and Information To Serve Customer Better
    • Kill The Doubts By Providing Added Information Regarding The Product
    • Offer Incredible Shopping Experience with Searching and Filtering Option
    • Have a Clear CTA To Convert Visitors Into Buyers

What is Digital Merchandising?

Digital merchandising, also known as e-commerce merchandising, is a way of positioning and marketing your products online. It involves:

  • Display of product in the e-commerce store
  • Placement of product
  • Image creation
  • Branding

These all things work together that encourages users to click that adorable “buy” button. All the above four things should be done strategically and cleverly to captivate the user to buy the product.

Digital merchandising is different from traditional merchandising. However, both traditional vs eCommerce merchandising will help you showcase your brand in a better way.

If you fail to do so, it means your online merchandising strategies do not resonate with modern customers.

Why is Digital Merchandising Important in Online Marketing?

Data from Statista shows that around 75% of people shop online at least once a month. So it makes sense to improve your digital merchandising efforts to boost your sales and get the most of this revenue system.

Not only digital merchandising, there are other types of merchandising that can help you grow your business.

If your online business ideas are strategic and innovative, digital merchandising can help you achieve the following:

  • You can display a wide variety of products to your customers to offer them more buying options.
  • Easily hook customers’ attention which is becoming more challenging nowadays
  • You can convert the visitors into customers by strategically convincing your users to buy the products.

5 Fail-Proof Digital Merchandising Strategies to Boost Engagement and Sales

Here are some tips for your online business ideas in order to create an effective customer experience on your e-commerce site.

Personalize Your Approach

Imagine displaying a hair gel spray product to a bald man. What do you think? Will he buy it?

The answer is no. It’s a waste of time and money if you’re running product ads without personalizing them. The generic approach doesn’t work anymore now.

It has been proved that:

  • More than 30% of customers love personalized shopping experiences.
  • Almost 96% of marketers have experienced an improvement in customer relationships with personalization.

As a marketer, you never want your customers to feel that they have wasted their time searching for any product.

Here’s how a fashion and fitness brand Bandier enhances its customer’s experience.

fashion and fitness brand

Image Source: vendhq.com

If you click the product, it automatically shows matching and similar items for more choice.

shopping items

Image Source: vendhq.com

Use of Data and Information To Serve Customer Better

As a digital merchandiser, it’s pretty helpful for you to use data and relevant information to feed your customers better.

Although too much information is always good, it’s of no use if you don’t know how to interpret and integrate it into your online merchandising strategies.

Here’s how you can use such information and optimize your merchandising tactics:

  • Figure out what’s popular in your target market.
  • Keep the relevant product always available in your store.
  • Learn to stay ahead by finding out such products your customers may need in the future.

Kill The Doubts By Providing Added Information Regarding The Product

Apart from only displaying the products, it’s also essential to produce great content if you want your customers to keep checking your website.

It can be anything valuable and helpful such as reviews, product tips, or a short how-to guide explaining the product. Adding variety to your page by adding different types of content like images, videos, or infographics enhances your consumer’s experience.

  • It keeps them scrolling your website; increasing page views session time.
  • It encourages them to take action and buy the product.
  • Provides them with an enjoyable viewing experience.

love hearts band

Image Source: vendhq.com

Offer Incredible Shopping Experience with Searching and Filtering Option

While shopping online, people don’t have the opportunity to ask about specific products they’re looking for directly. That’s why it’s crucial to enhance their shopping experience by offering optimized search and filter tools options.

It’s amongst the most important online merchandising strategies that ensure your customer gets the right product they’re looking for.

product

Image Source: vendhq.com

Have a Clear CTA To Convert Visitors Into Buyers

The use of digital merchandising strategies is a waste if you do not have a clear and comprehensive CTA. Ultimately, you need a sale, and it’s impossible without a commanding CTA that guides users on what to do next.

A CTA is not only for making a customer buy the product, but it’s also helpful to lead the customers into different sections of your website.

If the customers don’t know what to do next, they’ll end up losing interest and ultimately move ahead to a different site.

cart abandonment

Image Source: vendhq.com

Conclusion

The human attention span has reduced from 12 seconds in 2000 to 8 seconds today. The only shoppers will not hesitate to jump over another store if you fail to offer a terrific shopping experience.

Hopefully, these digital merchandising tips will help and inspire you to create an enhanced version of your online store in order to convert more happy customers.