The nitty-gritty of the changes in advertising.
The major trends which we see in today’s advertising world are vastly different from what we saw a few years ago. The world is moving forward and as technology is advancing each and every day, the internet has made people in the world feel more connected to one another. We are able to use various modes of advertising now which are more interactive and expressive and this is able to garner more attention than ever before.
Advertising is a marketing communication technique used mainly to sell a product, service, or idea. The main modes of advertising have moved in 2022 towards digital marketing and social media more than in the previous decades. We have moved away from primitive forms of advertising.
Thus, the majority of the advertising in 2022 is taking place on the digital front. We are in the data age and all the information is available online to people on a vast scale. Here we will look at how the brands are utilizing this space and technology to advertise their products and reach a much wider range of customers along with creative techniques to gather their attention in an interactive manner.
Table of Contents
- Emerging Video Content
- Meme Marketing
- Influencer Marketing
- VR Marketing
1. Emerging Video Content
Business to Business (B2B) and Business to Customer (B2C) marketing are utilizing this newfound space of big social media after the launch of new avenues such as Tiktok, Instagram, Facebook, Snapchat, Reddit, Youtube, etc. These new avenues of data sharing have proved to enhance the sales and marketing of these companies. The internet reel content has given a new way of making short video clips which are proving to be a major trend in the year 2022. Major brands such as Spotify India, L’oreal, and Maybelline use reels to advertise their products in a certain way. Reels have a very interesting way of story-telling and they help in expressing what the company wants as well as garnering attention since the newer generations have a shorter attention span and this perfectly fits the bill. Brands with the help of various content creators help them make newer and fresher content. Tiktok itself raked in $4 billion in advertising content, whereas the total brand revenue estimated for the year 2022 is $156 billion.
The newer generations have a language of their own and their way of speaking is much more quirky and humourous. In the next section, we would talk about other ways with which the generation seems to be connecting.
2. Meme Marketing
Netflix, brand factory and Tinder are major brands that indulge in memes to enhance their marketing. Memes are a quirky, fun and humorous way to advertise their products in a way that helps to speak to the newer generation which are the major consumers of these brands. This trend has been seen to come alive after social media and the internet took over the majority of the consumer’s landscape and in the year 2022, it is going to be one of the major ways brands are going to advertise their products. There are various types of memes and there are many different ways in which different generations speak to different kinds of meme content.
As the celebrity culture is rising and new people have garnered attention by creating content for a platform this has led to a new found avenue for companies looking for advertising.
3. Influencer Marketing
As content creation has gotten a new push and avenue through these social media platforms, it has given rise to new content that was not seen before. Along with that, it has given opportunities to those people to express themselves and create their online presence to entertain. This has led to the formation of influencers who garner a lot of attention and have a lot of following. Some major influencers like Bhuvan Bam, Mithila Palkar, Gaurav Taneja and others have a major following and online presence. Due to this, the influencers are hired by brands to advertise their products. This results in a highly positive outcome and increases in sales for these brands. These influencers have their own personas and hence they have their own following such as from fitness influencers, bloggers and vloggers to sports influencers. Due to their fan base, it gives the product a positive image and a way to increase its sales and marketing to much higher levels.
Technology is giving us newer and more innovative ways to communicate. Such as one we will discuss in the next section.
4. VR Marketing
In recent years we have seen a new advent of technology namely virtual reality (VR) marketing. This is a new type of story-telling which allows the users to interact with the content rather. This brings a really innovative and a new experience to the consumers that we have not seen before. Tech companies like Samsung along with E-commerce giants like Flipkart are using this technology to make their advertising more enhanced than before. This has been in trend in the upcoming year and in the future, the use of this technology is going to rise.
Takeaway
Advertising is taking many new forms in the following year and these trends are going to shape up in the future. Here we have tried to cover up some major ways this is happening. These new ways of story-telling are helping the brands create an image that will attract more consumers to their products. New strategies and techniques like SEO and keywords are being used to increase the traffic of consumers to their products.
Advertising has taken an interesting turn and more money and people are pulling into this, the brands are looking for newer and better avenues to reach their customers in every nook and corner of the world. Advertising has also seen a change in its content and the way of form and story-telling, the brands have been very bold and they are speaking with much more honesty and promoting more positive campaigns and ideas. I hope by this blog you have gotten a better idea of how the advertising world is taking shape.